![]() Allegories use symbols to express generalizations and metaphors are words and phrases that stand in place of another object or idea. Two common strategies writers use to convey intangible feelings and ideas are allegories and metaphors. Fortunately, we can draw inspiration from a group of people who have wrestled with this problem for millenia…writers. Use the power of allegory and metaphorĪ common issue people face is the challenge of expressing abstract ideas. How to Find and Select the Best Stock Footage Tip 3. Or if you want a shot of a skyline, you can search for “Berlin skyline panorama” or even “Los Angeles skyline sunset” to find unique clips with the added benefit of content localization. Instead, we recommend conducting targeted searches because the specificity will help reduce the time it takes to make a selection.įor example, you can search “young woman running on beach barefoot” instead of “beach runner” to narrow down your choices. Be exact in your searchĬasting a wide net seems like a good idea but it may return more results than you need. The trick is to pivot from a literal to an aspirational approach to find content that evokes the right feeling about your brand while keeping people’s attention. If all SaaS companies used literal representations of their product we’d have a ton of videos with laptops and computer screens. Would your audience feel inspired by a clip of a craftsman at work? What about a panorama of mountains or cities at sunrise? Or would it be a shot of a car with canoes or bikes strapped on top? In the second part of the article, I will discuss how to make a video with stock footage so that it looks unique and aligned with your brand.īefore typing keywords into a search bar, think about the type of imagery that inspires your audience. Here are the seven tips from Shutterstock on choosing the perfect royalty-free video clips to help you create impactful videos in less time. However, more businesses can reap the rewards of studio quality videos without the associated costs with easy-to-use video creation tools equipped with robust asset libraries. While videos offer a range of benefits, they’ve traditionally been difficult for businesses to create because video production requires specialized training and equipment. 90% of consumers say videos can help them make buying decisions.By 2021, global video traffic will account for 82% of all consumer internet traffic.Video on landing pages can increase conversions by up to 80%.Video marketing has dominated conversations over the last two years for good reason. But how can you find the perfect video clips in the least amount of time? And most importantly, how can you customize this stock footage to make it truly yours? Using royalty-free footage is an easy way to create stunning videos without a film crew.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |